Yvon Chouinard

“Patagonia is in business to save our home planet”, that is quite a statement to have this as your mission statement. Patagonia’s founder Yvon is doing it.

“Everything man does creates more harm than good. We have to accept that fact and not delude ourselves into thinking something is sustainable. Then you can try to achieve a situation where you’re causing the least amount of harm possible. That’s the spin we put on it. It’s a never-ending summit. You’re just climbing forever. You’ll never get to the top, but it’s the journey.”

Photo credit: Patagonia